This is a book I have had on my reading list for sometime and finally was able to sit down and enjoy reading it (no pun intended). Craig Groeschel has been instrumental in taking a church plant from a handful of people to a campus of thousands, including an internet campus. What propeled this growth? Something Groeschel calls "it".Groeschel is unable to define "it" but lays out many factors that are instrumental in obtaining "it" and keeping "it". Vision, passion, and a willingness to fail play important roles in obtaining "it". You have to get people to listen before they can hear the message. He is not talking about poularity but attraction. Attraction gives people the opportunity to see what you have to offer without changing what you offer. Change occurs in the method, not in the message.
"Simple Church" is still the first book I would recommend to church leaders but "it" expands on the ground work of "Simple Church". "it" is a book that church leaders should read no matter what size church they attend. Every church should not only "love God with everything they are" but also "love their neighbors as themselves". Only both principles sum up the teachings of Jesus Christ.
