What can I say? I really enjoyed this book. Not because Scott McKain is a fellow Hoosier, but because McKain has something important to say. Scott McKain has taken a subject that could be dry and boring and kept it interesting throughout the entire book. Each chapter is well written and insightful. The executive summary at the end of each chapter can be quickly reviewed, but I encourage you to read the entire book.
So what is Distinction about? Distinction is about being different, standing out, and getting noticed in the sea of sameness. Having distinction is important to any organization's survival. Distinction takes an organization's focus off of what the competition is doing and places it squarely on what the customer desires. True distinction helps promote innovation and casts uniformity aside.
McKain does not lay out a formula to follow, but gives guiding principles which will challenge anyone who is willing to examine themselves and their organization. Clarity is the starting point.
“Many organizations and professionals are so afraid of losing to the competition, they strive to become almost all things to almost all people, believing it will bring them more customers.” ~ Scott McKain
You have to know who you are and who you can reach as a customer. The remainder of the book builds on this principle. You have to ask yourself the tough questions, and McKain list many of them at the end of each chapter.
As a minister, this is a book I would not only recommend to entrepreneurs, but I would encourage any church planter to read as well. Thanks Scott, for a book I will open on more than one occasion.
